Monday, January 9, 2012

Zynga - Ghetto testing and minimum viable product

Fantastic presentation by Zynga's Mark Pincus discussing Zynga's use of 'ghetto testing' and 'minimum viable product' to test new game concepts and game features, without investing significant engineering resources. Once they've tested and proven the concept, they then invest engineering resources to build the game or the feature.

via @nativedigital

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