Shoes of Prey US Public Relations Manager / Celebrity Engagement
Shoes of Prey is a global, multi-channel retail brand that enables shoppers to design their own shoes online. The company is changing the way women shop for shoes, and is on track to become a significant international retailer over the next five years. Shoes of Prey has won and been nominated for many awards, with recent prizes including Most Innovative Online Retailer 2013 at the Online Retail Industry Awards, and Store Design of the Year 2013 at the World Retail Awards in Paris.
In the 4 years since our launch we’ve secured amazing press including Oprah Magazine, Vogue, Elle, Marie Claire, Wall Street Journal, Forbes, Daily Candy and many more. We have A-list celebs getting into our shoes but what we really need is a person with great relationships (or ability to make them), a strong background in PR and an unstoppable enthusiasm to make Shoes of Prey famous.
You’ll become our main point of contact with press in the US. It will be essential that you embody the Shoes of Prey brand to be able to represent us to fashion, tech and business press. It will be your job to properly systemize and lead innovation in our PR work as we grow. This role will develop and implement the US PR strategy while ensuring it supports the overall marketing strategy, brand position, personality and core values.
To be successful in this role, here are the 3 key things you'll have achieved after 12 months in this role (in priority order):
Your work experience clearly identifies that you have the following traits:
We are looking for someone to join us on a contract / freelance basis with the option to move to full-time, who has worked in PR for 2-3 years either at another online retailer, e-commerce company, or agency. Salary is dependent on experience. The role is based in New York, and we are flexible with remote working arrangements from time to time.
To apply for this role please email a cover letter and resume to email@example.com with the subject line "YOUR NAME - US PR MANAGER". This is essential as any applications without this will be missed by our email filters.
Thanks, we can't wait to hear from you! Or, from the person you send this onto :)
We're very excited to celebrate an amazing 12 months in store!
For the first 3 years of Shoes of Prey we didn't have a board. We were self-funded so didn't have investors who would naturally want to join the board, and while we had a good group of people we went to for advice, we hadn't put a formal board together. In hindsight that probably worked ok, but having worked with a board over the last 18 months it's been a big help for getting us thinking through the big, strategic decision and more recently for holding us as accountable as a management team.
I had never attended let alone organised a board meeting before, so our first few board meetings were pretty unstructured. Our board and observers helped provide some template structures for running a board meeting and putting together a board pack and for the last 6-9 months I think we've been doing a reasonably efficient job of running the meetings.
Evaluation ourselves against what Mark suggests for running a good board meeting:
Mark mentions that the ideal board meeting is split time wise as follows:
Any good lessons you've learnt from your experiences with board meetings?
Image credit. A meeting of a board of directors of the Leipzig–Dresden Railway Company in 1852.
A diary of our adventures, successes, failures and everything we learn as we attempt to start a business or two.
Our first project: Shoes of Prey - design your own custom women's shoes.
Our latest project: Sneaking Duck - new prescription glasses, everyday.