Wednesday, April 13, 2011
Last Monday we moved into our new Shoes of Prey Sydney office and one week in, we couldn't be happier!
We leased 140sqm of space at 285A Crown St. Surry Hills. For those who know the area it's the building next door to The Winery, we're on the first floor above Thomas Dux, Zushi and Madam Cha Cha.
The space is not cheap, it's the most expensive space we came across in Surry Hills. However it's also by far the best space we came across and as much as we looked at other places, we just kept coming back to this one. We're bootstrapping Shoes of Prey and everything we do is funded out of our cashflow so we're very conscious of costs throughout the business, however we're also well aware that building a strong team is critical for our business as we grow, and we feel that office space like this is going to help us attract and retain staff and build a great culture within the business. It's also an excellent place to host press so will help us from a PR point of view, and the quality of the space and location will allow us to experiment with some offline retailing without going as far as opening a store.
We've started putting on lunch for all our staff. For the moment we're picking a local take-away restaurant and all ordering from there with one person going to collect lunch. We then eat around a communal table in the office. There's some fantastic food in this area, last week we had lunch from my favourite burger place Grill'd, Zushi, Mad Pizza, Madam Cha cha and Pie Face.
We've got more space than we need for the moment, however we're undecided on whether to sub-lease the space or just keep it for ourselves. Some extra money would be nice and with the right co-tenants it could create an interesting environment. However we're also conscious of wanting to build a strong, effective internal Shoes of Prey culture, and having our own space will make that easier. We've decided we'll wait a month or two until we've settling in then decide whether to sublease or not.
leopard print ankle boots by Shoes of Prey. ;)
Posted by Michael Fox at 8:50 AM