Something we've been a little slack at is putting together pages talking about the different types of shoes we offer, like wedding shoes, bridesmaid shoes, shoes for large feet etc. A couple of weeks ago we finally got our act together and put some of these pages together.
The logic of these pages is 3 fold:
1. To provide customers browsing our site with information about the specific shoes types of shoes they're after.
2. To improve our search engine rankings on terms like 'wedding shoes', 'bridesmaid shoes' and 'shoes for large feet' etc. and provide a landing page for people who arrive at our website after searching for those terms.
3. To provide a landing page for our Google AdWords ad groups targeting different types of customers searching for things like 'wedding shoes' etc.
Below are the pages we've put together. Where possible we've included photos, video content and testimonials that are applicable to the content on the page. We used Google Insights for Search to determine which keywords are most popular in each category, and we then made sure we included those keywords in the content:
- Wedding Shoes
- Bridesmaid Shoes
- Large Shoes
- Small Shoes
- Narrow Shoes
- Wide Shoes
- Shoes for different sized feet
We're hoping that this information is useful for our customers and helps to drive some traffic from search engines. If you've done a similar content strategy on your site or have seen someone else do it well we'd love to hear about what you/they did and how it went.