Saturday, April 10, 2010
I'm going to a wedding in a few weeks time and the bride and groom have a gift registry with David Jones, a retailer who position themselves in the Australia market as the top department store in the country, with 37 department stores and a market cap of $2.4 billion. "Excellent" I thought, Jodie and I can go online, have a browse through the registry and pick something from the registry for them.
No we can't.
We can view the list of products on the gift registry but if we'd like to make a purchase we can do so in store, by phone or by fax! I can't purchase from the registry online? Nope. And I can't even view images or detailed descriptions of the product, instead I get to view helpful information like the bar code number of the product and a David Jones ID number, great.
I suppose I should be pleased. If this is the effort that arguably one of Australia's best retailers is putting in to their website, there's obviously plenty of room for startup retailers like us to succeed. The downside though is if consumers can't buy online from our country's 'top' retailers then they're less likely to be in the habit of shopping online.
Posted by Michael Fox at 11:11 AM