tag:blogger.com,1999:blog-6835808274314177451.post4466240894448841045..comments2009-12-22T11:21:39.328+11:00Comments on 22 Michaels: Building our shoe communityMike Knapphttp://www.blogger.com/profile/08432084251320265465noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6835808274314177451.post-57961042880310400982009-12-22T11:21:39.328+11:002009-12-22T11:21:39.328+11:00@Wonko - thanks Pete, these are great ideas! Threa...@Wonko - thanks Pete, these are great ideas! Threadless has a great section where you can submit photos of you wearing t-shirts. If they publish they picks, they give you a cash(?) prize. I really like the "plant" shoe idea. That's neat, and could generate a lot of great content. Thanks :)Mike Knapphttp://www.blogger.com/profile/08432084251320265465noreply@blogger.comtag:blogger.com,1999:blog-6835808274314177451.post-76046312135745553322009-12-21T16:05:54.809+11:002009-12-21T16:05:54.809+11:00Brand awareness is about being seen - one thing yo...Brand awareness is about being seen - one thing you should make it easy to do is post pictures of your shoes out and about - actually being worn by the punters - maybe offer prizes for the best framed ankle. A "sole diary" or similar where punters can post shoe stories [seed it carefully with trepidation followed by delight stories], "shoe spotting" where you plant someone wearing them in a public place/event and get punters to search, report, vlog the chase ...wonkohttp://www.wonko.infonoreply@blogger.com