Tuesday, January 28, 2014

Happy First Birthday to Shoes of Prey at David Jones!

Friday was a very exciting day at Shoes of Prey as our beautiful and high performing store in David Jones Sydney turned 1 year old! It's been an incredible year with a huge list of achievements:

  • Dave Knapp along with Matt Newell, Andrew Fraser and the team at The General Store did an incredible job designing, building and launching the store. Riwtik put together this awesome time lapse video showing the build process.

  • Our amazing tech team took our web based shoe designer and converted it into a very user friendly iPad app for our customers to use in store.

  • Dave handed the keys over to Lydia and Maria who did an unbelievable job hiring our store team which currently consists of Anita, Annabelle, Chloe, Kitty and Vibha. The team do an incredible job in store, not only has the store smashed it's first year sales targets but we regularly receive amazing feedback on the team in our NPS emails.

  • Lydia has done a wonderful job building our relationship with David Jones. We now have shoes in their bridal suite, we've trained their shoe floor staff to know when to refer customers to us and we have great relationships with everyone at DJs from the shoe floor staff and their manager Julie, right up to DJs senior management team and board.

  • The work that Dave and The General Store did on the store design was so fantastic that late last year the store won the award for "Best Store Design under 1200sqm" at the World Retail Awards in Paris. This is an incredible achievement and speaks to what an amazing store we have to work with and share with our customers.

We're very excited to celebrate an amazing 12 months in store!

No comments:

Post a Comment