Wednesday, November 27, 2013

The rise and fall and rise and fall of Jason Goldberg.

Fascinating article that highlights the importance of staying focused and aiming for sustainability.

via Niki Scevak

Sunday, November 24, 2013

Kristie Buchanan - CEO Red Balloon

Great video of Kristie Buchanan, CEO of Red Balloon talking about their culture.

Kristie Buchanan - RedBalloon from Conscious Capitalism Australia on Vimeo.

We're in the process of introducing accountability and 'doing what you say you'll do, when you say you'll do it' at Shoes of Prey. So a few things from the presentation particularly resonated with me. I like their concept of each team member having 3 "personal promises" rather than the more traditional "goals", and one of their core values being "Integrity" to deliver on what you promised. "Play hard, work harder" is also a wonderful encapsulation of something we're striving for in our culture.

via Joel Pinkham

Wednesday, November 20, 2013

Here's Where Your Startup's Cash Went

Great article with some fantastic tips on cash management. Mark our co-founder at Sneaking Duck is incredibly good at this.

Wednesday, November 6, 2013

The Simple Secret to Time Management

Brilliant article on focusing on the most important rather than most urgent tasks you have to do. I read The 7 Habits of Highly Effective People about 10 years ago. It's a brilliant book and the tips in the article are straight out of that, but it's a good reminder. And if you haven't read the 7 Habits book, it was a game changer for me.

via Joel Pinkham

Monday, November 4, 2013

We're Hiring: Public Relations Manager (Part Time)

Public Relations Manager: PR / Celebrity Engagement

In the 4 years since our launch we’ve secured amazing press including Oprah Magazine, Teen Vogue, Vogue, Elle, Marie Claire, Wall Street Journal, Forbes, Daily Candy and many more. We have A-list celebs getting into our shoes but what we really need is a person with great relationships (or ability to make them), a very strong background in PR and an unstoppable enthusiasm to make Shoes of Prey famous.

You’ll become our main point of contact with press globally. It will be essential that you embody the Shoes of Prey brand to be able to represent and express us impressively to fashion, tech and business press. It will be your job to properly systemise and lead innovation in our PR work as we grow. This role will develop and implement the PR strategy and support the overall marketing strategy, brand position, personality and core values.

To be killing it in this role and considered an A player on the Shoes of Prey team, here are the 3 key things you'll have achieved after 12 months in this role (in priority order):
  1. You not only live and breathe Shoes of Prey's culture and values, you've contributed to growing and developing them. People on the team enjoy spending time with you and are fighting to be able to work closely with you.
  2. Each month we're landing on-message feature stories about Shoes of Prey in globally famous top tier press outlets. In addition, you've built an automated process for working with lower tier press so we're constantly being covered by smaller press outlets and fashion bloggers. You closely measure the results of your work and our press coverage is responsible for driving significant amounts of converting traffic to our site.
  3. You're Shoes of Prey's public relations guru and recognised internally as the go to person for public relations. You know everything that is being said about us and you have a firm hand on how to put our messages into market through the excellent relationships you have built. You also know what has/does not work for us and are adept at steering us clear of these pitfalls.

Your work experience clearly identifies that you have the following traits:

  • Success in pitching: You will understand how to perfectly craft a pitch for the intended audience, constantly updating and engaging celebrities, stylists and press alike with information about us that they will find both timely and valuable. You will be comfortable and successful in pitching across different countries (our headquarters is in Sydney, but our fans are everywhere!) and across multiple channels including top tier broadcast, print, and online outlets (this includes bloggers and vloggers). You will be able to make educated recommendations on which press will give us highest ROI (although we know how hard this is to measure). You will build long term relationships with key media, celebrities and stylists.
  • Passion for PR: You will be unable to hide your passion for PR! You will have an immersive knowledge and understanding of fashion PR and an in-depth interest/understanding of PR for business and technology. You will be abreast of new, exciting and important opportunities for innovation in the social media and PR space and ensure that Shoes of Prey is poised to innovate and take advantage of these opportunities.
  • Tenacity and scrappiness: You can make things work with limited resources. When things don't go as planned and you're missing your targets you'll go to the ends of the earth adjusting angles, approaches and delivery to do what it takes to hit your targets.
  • Organised: You will manage our PR agencies remotely and effectively. You will be able to co-ordinate events when needed. You will know who's-who of those we need to know on sight and be able to start a relevant and interesting conversation with them.

We are looking for someone to join our office on a part-time basis (2-3 days per week) who has worked in PR for 2-3 years either at another online retailer, e-commerce company, or agency. Salary is dependent on experience. The role is based in our Sydney office, and we are flexible with remote working arrangements from time to time.

To apply for this role please email a cover letter and resume to with the subject line "YOUR NAME - PR MANAGER". This is essential as any applications without this will be missed by our email filters.

Thanks, we can't wait to hear from you!

Jodie x