Thursday, July 18, 2013

Lifetime Value of a Customer

Great article on measuring the ROI of a good customer experience.

We haven't focused too heavily on the lifetime value of our customers to date, it's something we're starting to focus on much more.

1 comment:

  1. great write up, thanks for sharing, wonder if you have seen anything talking about the ROI of loyalty programs or whether you would share your thoughts?

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