Monday, July 8, 2013

E-Commerce Offline

Great article on Bonobos on Pando Daily. Very interesting that after pursuing online marketing channels they're settling on offline retailing and brand building for their growth.

This video is a really interesting one too:

Warby Parker are also pushing offline retailing both in store and with experience like a Warby Parker bus that's driving across the country.

via Mike Cannon-Brookes

3 comments:

  1. Hi Michael
    Interesting video, thanks. Poor Katia barely got a word in.

    A suggestion: Have you considered embedding a solution like olapic.com to your site. I think it would be great for engagement of customers and for inspiration. Similar to your current "Gallery" but with your customers in the shoes. Show Pony uses it well I think. http://selfies.showponyfashion.com/

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  2. Nice video mike, have you try to visit this site? http://nextbigfuture.com/2013/07/for-doomers-answer-is-always-to-kill.html

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  3. Hi

    Could you check out www.catablog.com.au as we'd love you to register this blog with us.

    Thanks

    Janyne Moore
    www.catablog.com.au
    janyne@catablog.com.au

    ReplyDelete