Thursday, April 11, 2013

Romance Was Born

One of the more interesting quotes we've had about our shoe range from Pedestrian TV:

If you're into shoe porn this is the footwear bukkake mother load.
They're referencing our recent collaboration with Romance Was Born at Mercedes-Benz Fashion Week. :)


  1. Hard to tell in your reposting of this quote (as opposed to distancing your brand from this) whether you are simply bemused, or whether you actually find this funny (as possibly denoted by the smiley face) and would perhaps use this edgey statement in future testimonial copy. 

    What does it even mean? High heel, high fashion shoes are like bukkake. Both are produced for profit. Both give little or no physical pleasure to wearers (women). Both enable immobilisation of wearers (women) whilst men are free to move around them. Both objectify wearers (women) as commodities. 

    1. Hi JS, my guess is the journalist has written that quote for entertaining shock value, it draws in readers. I've posted it on 22michaels (which is written to be open and honest, not on brand) because I found it bemusing and entertaining. It's not on brand for us and we won't be using it in our copy.

      I disagree with your statement that high heels and high fashion provide no physical pleasure for women. That's the case for some people, but for many women fashion is a wonderful source of pleasure. Fashion is an artform - it's creative, beautiful and even better, it's something that can be worn. Many of our customers tell us that wearing a beautiful pair of heels inspires confidence, makes them feel good and is one of their favourite pleasures. We try to make that even more exciting and pleasurable by allowing women to design their own shoes.

      To be honest I'm a little jealous of women's fashion. In contract, men's fashion is quite dull and boring. Compare men's shoes with women's shoes; they're generally plain colours, don't vary a lot in shape and despite having been invented for me, heels for men went out of fashion in the 17th century!