Monday, January 14, 2013

20.13% off for 2013

For the last 3 years we've had an aversion to discounting at Shoes of Prey. We're not fans of what it does to a brand, many retailers and particularly Australian retailers have dug themselves into a hole with excessive discounting and have trained customers to only buy from them when they're on sale. We have a unique product that is great value and we want to avoid excessive discounting.

2013 is our fourth January and every year our sales drop significantly in the first few weeks of the new year. You only need to walk through a shopping centre or mall in early January to see why - every retailer is having a sale. Our customers have spent a lot of money in December, and what they have left they're spending at retailers who are running January sales.

So we're experimenting with a sale. We're still not going to do them often, we may even decide not to do it again, but until Thursday we're offering 20.13% off for 2013. It will be interesting to see how this goes!

3 comments:

  1. Let us know what it does to your # of sales please. Good luck!

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  2. I have noticed that the retail stores have gone on sale much earlier than previous years as well, would love to know how it goes :)

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  3. I'm not a big fan of sales. When I did it in one of the companies, users got used to it and were expecting discount. What's more some of them started to cheat by opening fake accounts, just to get lower price. What was the impact in you case?

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