2013 is our fourth January and every year our sales drop significantly in the first few weeks of the new year. You only need to walk through a shopping centre or mall in early January to see why - every retailer is having a sale. Our customers have spent a lot of money in December, and what they have left they're spending at retailers who are running January sales.
So we're experimenting with a sale. We're still not going to do them often, we may even decide not to do it again, but until Thursday we're offering 20.13% off for 2013. It will be interesting to see how this goes!