"A firm called Watermark Consulting used our data to calculate the performance of a portfolio of publicly traded companies that are customer experience leaders. Over the last five years, a period when the S&P 500 was essentially flat, that portfolio produced a cumulative total return of just over 22%. During the same period a portfolio of customer experience laggards returned -46%. That shows that not only do customers reward a superior experience, so do the markets."
Friday, September 21, 2012
Great article from Fast Company outlining the reason why customer experience matters so much and with evidence to back it up:
Posted by Michael Fox at 1:36 PM