Wednesday, September 12, 2012

We're Hiring: Customer Acquisition Specialist - Shoes of Prey

As Shoes of Prey continues to grow we’re looking to hire a Customer Acquisition Specialist to help us attract and acquire new customers for Shoes of Prey. You’ll be testing, executing and measuring campaigns using AdWords, Facebook, display, SEO, affiliate advertising, cross promotions, partnerships, email marketing and potentially more traditional channels like print, radio and TV with the goal of acquiring customers for Shoes of Prey at a reasonable cost and at scale. Your key goal will be to test and find successful channels, then focus on acquiring as many customers as possible through them.

To be killing it in this role and considered an A Player on the Shoes of Prey team, here are the 3 key things you’ll have achieved after 12 months in this role (in priority order):

1. You not only live and breathe Shoes of Prey’s culture and values, you’ve contributed to growing and developing them. People on the team enjoy spending time with you and are fighting to be able to work closely with you.

2. You’ve increased 5 fold the traffic coming to our website. The traffic is high quality, scoring similar or better than our existing traffic on metrics like conversion rate, bounce rate, time on site and page views per visit.

3. You’re Shoes of Prey’s marketing analytical genius and recognised internally as the go to person for marketing analysis. You’re across every marketing metric on a daily basis identifying our successes and the areas we should focus further. You’re also across our marketing failures using these to learn and develop ways to increase our sales.

Our ideal candidate for this role is someone who can clearly show to us that they’ve achieved similar things in a role before.

Your work experience clearly identifies that you have the following traits:

  • Passion for online marketing. You love online marketing, it’s like a game to you. Increasing metrics like sales, traffic and conversion rates is as exciting to you as playing the best computer game. You read online marketing blogs and love soaking up and applying the latest trends and learnings in the industry.
  • Success in online marketing. You’ve lead online marketing initiatives that have lead to significant growth for the company you’ve worked for. You can verify this by setting up a reference check with your manager at this company at the end of the hiring process.
  • Tenacity and scrappiness. You’re able to make things work with limited resources. When things don’t go as planned and you’re missing your targets, you’ll go to the ends of the earth iterating, learning, pivoting and doing what it takes to hit your targets.
  • Analytical. You’re a numbers person. You did well at maths in high school and potentially studied maths, science or finance at University. (We prefer these to a marketing degree).

The total salary package for this role will be $60k-$80k including bonuses, super and stock. As with all roles at Shoes of Prey, lunch + snacks + shoes are of course included! We’re willing to sponsor someone internationally to move to Sydney for this role. The role will report into Michael Fox.

We’re excited to build a world class online retail marketing team at Shoes of Prey and you’ll be one of the first people to join it. If you think you have what it takes to please email your resume and cover letter to

We're also hiring for a very similar role at Sneaking Duck. You're welcome to apply for both roles if you're interested in both brands. Please review the Sneaking Duck job description and apply separately here.

Update: We've hired for this role.


  1. "You’ve increased 5 fold the traffic coming to our website"

    You sure know how to aim for the skies :-)

  2. Michael, what a great example of communicating how a new team member can contribute to delivering the business strategy, whilst developing as an individual. Truly inspired.

    1. Thanks Dan, appreciate the feedback. Decided to try a much more detailed job description this time around. I think it helps define/describe the role better and now we've defined exactly what we're looking for it should help us interview exactly for the skill sets we're after too. :D

  3. I wonder in a world without sales people whether marketing people and in particular direct marketing people should be compensated with commission.

    What if you had a $50k base but were a great creative direct marketer that operated on a 6% commission on gross profit they generated through new ad campaigns. You would have to define it as new shoppers only and only the uplift in campaign performance (i.e. not skating along on past year's campaign baseline performance) but I think you would attract some superstar marketing people and be able to happily pay someone $500k/year+ given the incentives are all aligned.

    1. It's an interesting thought Niki. We'd need to be awesome at tracking the metrics and being able to attribute them to the person's work... but that should be possible. Have you come across anyone doing something like this well in marketing roles?

  4. Have you thought about calling these roles 'Growth Hackers' to sex up the interest a bit? You could even play up to hiring the first growth hackers in Australia. It reminds me of the evolving popularity of community managers – often how you position something determines who you attract. Also, coming from a startup marketing background, I think it's hard to find this kind of talent in Oz – aka all rounders who can think and act quick, with limited resources and understand startup scrappiness, retail and the web. Especially within that salary range. So, I like how you've got the international call-out and obviously, having such a great product and momentum, sure applications will pour in!

    1. Hah, great suggestion Kate! I actually posted about Growth Hackers it looks like about an hour after you wrote this comment so we're apparently on the same page. :D

  5. Hi Michael,

    Just wanted to congratulate you on writing such a brilliant job description. You've inspired me to do better and write more detailed descriptions. Thanks!

    Hope everything is going well at SOP.

    Robert Coorey

    1. Thanks Robert, much appreciated. Love your guys approach to culture at eWeb.