Friday, July 20, 2012

Online Retail Industry Awards 2012

Apologies that it's been a little while between blog posts, we've had a massive week!

Wednesday night saw the 2012 Australian Online Retail Industry Awards night and we're incredibly proud to say we came away with 4 awards across both Sneaking Duck and Shoes of Prey!

It's always so much fun to get together with others in the online retail industry in Australia, it's such an inspiring group of people building amazing, rapidly growing businesses. It was nice catching up with the likes of John Winning from Appliances Online, Gabby Leibovich from Catch of the Day, Rolf Weber from BrandsExclusive, Ben, Mike and Nick from Tinyme and I had the pleasure of meeting lots of other amazing online retail entrepreneurs including Justin and Lex from SurfStitch (who took out the big one - Online Retailer of the Year award) and Jane Cay and her team from Birdsnest, an online fashion retailer based in Cooma, south of Canberra which employs 60 people out of a town of 6,500!

On a personal note I was extremely humbled and honoured to win this year's Industry Recognition Award. I fell in love with retail back when I worked at Supercheap Auto and it's so exciting to be part of such a fast paced, innovative part of the industry as an online retailer. Thanks to everyone who reads our 22michaels blog as I'm told that sharing our story and thoughts on the industry here was one of the key reasons that happened.


Best Pureplay Retailer

Best Multichannel Retailer

Best New Online Retailer
The Iconic

Best Use of Technology
Shoes of Prey

Most Innovative Online Retailer
Sneaking Duck

Best Online Retail Marketing Initiative

Best Customer Experience
Sneaking Duck

Best Aggregation Channel

Best Site Optimisation and Design

Best Mobile Commerce

Online Retailer of the Year

Industry Recognition Award
Michael Fox, Shoes of Prey / Sneaking Duck

Coverage from Power Retail here.


  1. Well done Michael. Very well deserved.

  2. Nice Michael, pleasure meeting you face to face at last

  3. Winners are grinners! :) Amazing stuff - well done!

  4. Congratulations Mike and team!

  5. Well done Michael, good work mate!

  6. Awesome achievement mate, great blog and well deserved indeed! See you round the traps.