Last night at 9pm in the UK the latest episode of Britain and Ireland's Next Top Model aired in the UK and Ireland. The key challenge in the episode was based around a Shoes of Prey shoot! The models were styled in beautiful dresses with Shoes of Prey shoes, then they were hoisted up into the air for the shoot.
Jodie flew over to London for the filming a couple of months ago and outlined the challenge on the show, and was at the shoot as the client. We watched the episode at 6am in Sydney yesterday over Skype and the show and coverage we received was fantastic!
Unfortunately though, traffic to our site, and therefore sales haven't increased significantly. The company that produces the show contacted us to ask if we wanted to be involved in the show, and the pricing they offered us was very reasonable, but we couldn't negotiate in to have our designer on the show. That's our 'purple cow' and it was easy to miss the fact we're a custom designed shoe company.
Still, it was a fantastic branding opportunity to be associated with the show and we now have some fantastic images and content we can share with existing and potential customers to drive sales over the coming months, so overall a very good result.
The final images from the shoot:
And a behind the scenes video we put together: