Monday, February 20, 2012

Moda Operandi

Fascinating article on booming fashion startup Moda Operandi's strategy. And a second article with some more detailed background on them.

I also love the look of this page, very fashion magazinesque.


  1. Hi Michael,

    Just on the look of the page - do you reckon that you could please write a post on the "above or below the line" dilemma and what influences decision making with respect to this. It's something that I'm having a lot of difficulty with at the moment.

    No stress if you can't/there isn't enough detail to cover.



  2. Hi Saf, do you mind elaborating on what you want covered in the post? Not sure I'm best placed to do a post on this as we've not really done much above the line marketing to date, nor really much paid below the line marketing either.