Friday, December 30, 2011

Zazzle Mass Customisation Challenge

Zazzle, one of the leaders in the customisation space are running a competition to develop a new mass customisation concept. Details on the competition follow:

Million Dollar Zazzle Open Innovation Challenge
Calling all innovators and entrepreneurs! Do you have the next great customizable product idea bubbling up and ready to explode on the scene of today’s revolutionary global customization market? Well, we’re ready to put a million dollars in technology, marketing, and distribution on Zazzle to work to launch the innovative concept that resonates most with our panel of industry leaders, academics, and investors as the next big thing!

That means we’ll invest in building the online design tools and 3-D product visualization, develop a marketing plan, and launch it on the Zazzle platform to a global audience of tens of millions of potential consumers! And, as an additional bonus, we’ll put you in front of the right investors, who may even finance your idea and help you turn it into a fast-growing company.

One Minute Could Win You The Opportunity of a Lifetime
Entering is simple. (1) Brainstorm an innovative concept for a new customizable product, (2) create a one minute video explaining it in a compelling way, and (3) complete the application below. You may become part of the growing customization movement...

Mass customization is all about better serving customers and building shorter, more sustainable supply chains. It’s about building a business the right way, by avoiding the typical guessing game of inventory and perceived demand. Most importantly, with customization you have an opportunity to offer a product and service that enables your customers to get exactly what they want!

Entries will be accepted through February 17, 2012. Five semi-finalists will be announced by Zazzle on Feb 23, 2012, judged on innovation and economic viability. During the following month, select finalists will be mentored by the team of Professors Frank Piller, Henry Chesbrough, and Solomon Darwin, to refine their concepts and plans for final evaluation. The presentations will be judged by academic experts, industry executives, and active investors.

Bing Gordon, Investment Partner, Kleiner Perkins Caufield & Byers
Jeff Beaver, Co-Founder and Chief Product Officer, Zazzle
Professor Frank Piller, Co-Director of MIT's Smart Customization Group
Professor Henry Chesbrough, Faculty Director of the Garwood Center for Corporate Innovation
Professor Solomon Darwin, Associate Director of UC Berkeley's Center for Open Innovation
Elizabeth Litten Miller, Head of Creative, Global Licensing and Publishing, Hasbro

More details at:


  1. Michael,

    Thanks for sharing, Im going to apply to this!