Thursday, November 24, 2011

Multi-Channel Funnels in Google Analytics

I recently wrote a blog post for the Google Analytics Asia Pacific Conversion Room blog on how we've been using Google Analytics' new Multi-Channel Funnels reports.

It's a fantastic new report, you can read the article here or watch the video below for an introduction.


  1. Great article Michael :) Multi Channel Funnels is definitely one of the most valuable reports to extract out of GA.

    I've been noticing the tweaks you guys make on the site. It's awesome to know that we can all monitor changes at such a granular level.

    Its even better when the changes work ;)