Monday, October 10, 2011

Sneaking Duck launches!

This is part 5 of 6 about Mark's experiences leaving Google to set up Sneaking Duck. Read parts 1, 2, 3 and 4.

After just 4 crazy months, we have just launched Sneaking Duck. I am personally so thrilled to see all the hard work of many people coming together, and kicking off the next step of the start-up adventure. I cannot wait to get our frames out to our first customers.

Here’s our launch mail, with details of the $25 gift card offer for all our first customers:

Hey there!

We are so excited to let you know that Sneaking Duck has launched - thank you for waiting patiently while we carefully prepared the site and polished frames! You can browse and order at

Everyone who places an order by Wed 19th Oct can claim a $25 gift voucher. To get yours:

  • Buy a pair of frames from
  • Forward your receipt to with the phrase “I can’t wait for my $25 gift card”
  • We’ll send gift cards in a few weeks

This offer is open to everyone, so please forward this to any friends who might look good in Sneaking Duck frames.

We really hope you love our frames. Don’t hesitate to contact us at or 02 8006 0704 with any questions.


There are so many people to thank: Friends and family have been generous with good advice and time. An incredibly useful team of beta-testers shared great views on our range and provided us with orders to test our suppliers and processes.  They are the lucky first customers! Colleagues and other contacts have helped in innumerable ways. My wife, Allegra, has been tolerant of my new obsession. Most importantly, my co-founders and the teams here and in China have worked tirelessly to pull everything together. Thank you all so much.

As I said in my first post on this blog, leaving Google to start up a new business was not an easy decision. However, there is absolutely no doubt in my mind that it was a good decision. It is an exciting and rewarding experience to be part of creating something new, and today perhaps the most exciting day of all. . . so far.

However, there’s no sitting still. Now we have the site up, it’s on to driving our operations and marketing, and ensuring that every one of our customers has a terrific experience.

I invite you to take a look around our site - Please do share any thoughts and suggestions on how we can make this even better.

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