Without further ado, we're very proud to present the beta version of our 3D shoe designer! It's been by far our largest project to date, 12 months in the making and we've had 5 or 6 of our small team working on it. Our development team and the team in China have done an incredible job putting this together.
One of the most common requests we receive from our customers is, 'Is there a way I can see a more realistic image of what my shoes are going to look like when they're made?' We're confident that our 2D designer has been a a major factor in our low conversion rate. One of the best investments normal e-commerce sites can make to improve their conversion rate is in their product photography. Allowing customers to see exactly what they're going to buy, from lots of different angles is critical. The equivalent we've been offering our customers has been a pretty unrealistic 2D drawing and even from that we've had 1000's of customers paying $250+ for their shoes. So we're expecting this new designer to have a positive impact on our conversion rate.
It's been no small feat building this designer. It's many multiples of orders of magnitude more complicated than our first version. Modelling our shoes in 3D, allowing customers to adjust and view the shoes in different heel heights, incorporating much more realistic examples of our leathers and materials complete with light reflections, allowing customers to rotate the shoe in 8 different angles and having this all work fast and with an easy to UI has not been without it's challenges!
Hats off and a huge thank you to Mike, Bel, Mel, James, Andy, Susie and the rest of the team for doing such a fantastic job in building this.
As you'll see, the designer doesn't yet have all our shoe designs enabled in it so we've not yet replaced our 2D designer, we expect to do so in 1-2 months. We've launched this beta version to gather feedback, particularly on the user interface. If you have any problems using it, or can see things you think could be done differently we'd love for you to leave your feedback in the comments.
Click here to access the beta version of the 3D shoe designer.