Friday, July 8, 2011

Tesco's virtual store in a subway

A brilliant approach to marketing an online retail store by Tesco in Korea:



And a fascinating discussion from Roy Nyberg on his blog here about this Tesco campaign as an example of using existing structures to ease people into new innovations.

Via Quentin Cregan.

4 comments:

  1. Woops that was from Sib

    ReplyDelete
  2. This is the future. Why don't you run an ad in a print publication with a QR code linked to a preconfigured shoe and test it?

    ReplyDelete
  3. Sib - me too!

    Brad - we've been thinking through some ideas along those lines. If we're running a print ad that's a great idea to include a QR code for the shoe.

    ReplyDelete