Friday, July 8, 2011

Tesco's virtual store in a subway

A brilliant approach to marketing an online retail store by Tesco in Korea:

And a fascinating discussion from Roy Nyberg on his blog here about this Tesco campaign as an example of using existing structures to ease people into new innovations.

Via Quentin Cregan.


  1. Woops that was from Sib

  2. This is the future. Why don't you run an ad in a print publication with a QR code linked to a preconfigured shoe and test it?

  3. Sib - me too!

    Brad - we've been thinking through some ideas along those lines. If we're running a print ad that's a great idea to include a QR code for the shoe.