Monday, June 6, 2011

How great leaders inspire action

Fantastic video discussing how great leaders inspire action:

Applying this to Shoes of Prey:

Why - We believe that women want to be creative, unique, confident and inspired by what they wear.
How - We empower women to harness their own creativity to create unique products they can wear.
What - We happen to hand make beautiful shoes. "Want to buy one?"

How would you apply Simon's comment to what you do each day? "Why do you get out of bed in the morning? And why should anyone care?"

Via @nativedigital.


  1. Hey Michael, thanks for reminding me of this video. It is a classic, better even on a second listening- I think. I have forwarded it to some people, which I hadn't before. The application to Shoes of Prey makes real sense.

  2. Thanks for sharing Michael, it's really making me think why I do what I do. Why, How and What -- now I have flashbacks to the first weeks of starting my job and had to ask others 'why they are they working here'.