Monday, May 9, 2011
Since we launched Shoes of Prey we've included a bespoke hand written note that comes with your bespoke custom shoes and customers love it. It's one of those purple cow touches, an extra talking point when women are telling their friends about the shoes they designed for themselves.
The trouble is it's not scalable, they take quite a bit of time to write, and we're not sure they look as professional as a typed letter. This has us thinking about alternatives and we like the idea of a tailored, old school type writer font letter.
The type writer font letter is more scaleable and looks neater, but our concern is we might be killing a touch of the purple cow.
What do you think, do we stick with the written letter or move to the type writer font letter?
Posted by Michael Fox at 9:10 AM