To date the US has been a strong off-shore market for Shoes of Prey, but not one that we have been especially dedicated to cultivating. Aside from being a strong off-shore market, we've also had some excellent press placements there that we've generated from Sydney, including:
However, one of the great lessons we've learnt from our partnerships in Japan and Russia is that by being local we get introductions and connections that would be tough to generate over email. To facilitate this in the US, we're thinking about engaging a PR agency to share their rolodex, relationships and expertise given that this is a market that we're not as well-connected with as we are in Australia. We're looking at both East and West coast and we want access to stylists, celebrities, editors, producers and fashion influencers. To this end, we're not interested in pitches from agencies but we would love your recommendations (or warnings) on agencies you have worked with. We'd also be so appreciative of any tips, lessons or advice you'd be willing to share. We've learnt some tough lessons of our own in this space and would love your help avoiding learning it all the hard way.
Do you have any advice about working in the US market? Have you used a PR agency in the States that you'd recommend or warn us against? What were the lessons you learnt out of this?Photo credit.