Monday, October 25, 2010
One thing I did not expect when we started Shoes of Prey was that we'd be working with Beaurepaires, a car tyre retailer, but that's exactly what we're doing!
Beaurepaires recently launched a marketing campaign targeting women based around the concept that tyres are like shoes for your car. It's very creative and hits a market who probably make most of the tyre purchasing decisions. The idea is that like a nice pair of shoes for your feet, it's important to get a tyre that is the right fit for your car.
As part of the campaign Beaurepaires, with their agency Haystac have set up a Facebook page to promote awareness of their brand and the need to regularly have your car tyres checked, wheel alignments and balancing done and have your tyres replaced when worn. They're giving away a number of Shoes of Prey gift certificates over the coming months on the Facebook page so feel free to like the page and follow the instructions to enter the competition.
Posted by Michael Fox at 4:32 PM