We're planning to email a customer survey out to all our customers who have created Shoes of Prey accounts, designed and saved at least 5 pairs of shoes but never made a purchase. While we talk to a lot of these customers over email and phone, we want to get some more solid feedback to understand what we need to work on over the coming months. Here's our planned survey questions, we play to use Survey Monkey to distribute the survey and collect the data:
We’ve noticed that you’ve spent a lot of time creating beautiful designs on Shoes of Prey, but you’ve never ordered from us.
We’re curious why.
Please help us understand how we can make Shoes of Prey even better for you.
As a small token of our thanks, we’ll add a $10 USD (or local currency equivalent) credit to your account if you complete this survey. (*Limit 1 per customer, and invite only.)
How old are you?
Select an age bracket
Have you ever purchased shoes before online?
What do you like about Shoes of Prey?
What don’t you like about Shoes of Prey?
What is preventing you from making a purchase?
What additional features (if any) could we add to the website to convince you to make a purchase?
How likely are you to refer a friend to Shoes of Prey?
Very likely ----- Not very likely
Do you think Shoes of Prey shoes are good value for money?
Were you aware that you can return your Shoes of Prey shoes for any reason for a remake or refund?
For the $10 USD gift certificate, what currency would you prefer it in?
USD, AUD, GBP, EUR, JPY, NZD, CAD
Thank you for participating. Your answers will help us make Shoes of Prey better for you and the rest of the Shoes of Prey community.
We'd love your feedback. We plan to keep it relatively succinct but if there's anything else you think we should be asking our customers please let us know.