Tuesday, August 24, 2010
Exciting news on the Shoes of Prey public relations front, last week we filmed a story with A Current Affair and it's featuring on the show tomorrow night! Fortunately it's a positive story rather than one of their famous expose stories. ;)
For those who don't live in Australia, A Current Affair appears on one of Australia's 3 large free to air commercial stations in the prime 6:30pm time slot. It generally has about 1.3 million viewers.
The story is of course about designing your own shoes and will cover both Shoes of Prey and our Australian competitor Princess Chic. It will be amazing for brand awareness, and of our design your own shoes product and hopefully leads to a nice increase in sales. It will be interesting to compare the uplift in traffic and sales to our efforts on YouTube with Blair Fowler.
If you're in Australia tune in tomorrow night, otherwise we'll link to the video when it goes live on the A Current Affair site.
Posted by Michael Fox at 7:43 PM