Tuesday, August 24, 2010

A Current Affair!

Exciting news on the Shoes of Prey public relations front, last week we filmed a story with A Current Affair and it's featuring on the show tomorrow night! Fortunately it's a positive story rather than one of their famous expose stories. ;)

For those who don't live in Australia, A Current Affair appears on one of Australia's 3 large free to air commercial stations in the prime 6:30pm time slot. It generally has about 1.3 million viewers.

The story is of course about designing your own shoes and will cover both Shoes of Prey and our Australian competitor Princess Chic. It will be amazing for brand awareness, and of our design your own shoes product and hopefully leads to a nice increase in sales. It will be interesting to compare the uplift in traffic and sales to our efforts on YouTube with Blair Fowler.

If you're in Australia tune in tomorrow night, otherwise we'll link to the video when it goes live on the A Current Affair site.


  1. That is great news. Did get it through an organised PR campaign?


  2. Hi Ben, Jodie had pitched to them a number of times but no luck. In the end ACA contacted us after Sarah Stewart the reporter found us online. There's clearly a lot of luck involved in the PR game, you've got to reach the right reporter at the right time, and sometimes it's just a case of having an interesting story and doing your best to do things well so that reporters organically come across you.

    Love the urban greening concept by the way. Google's green wall behind reception in their Sydney office is awesome: http://www.home-designing.com/2010/04/googles-sydney-office

  3. Just watched the piece. Congrats on the TV spot. Was surprise on how very similar Princess Chic's shoe designer was. They could have at least made their own pictures for the designer and changed the interface even just a smidge. That said, it is clear that your site is technically superior (i.e. wasn't crashing during the aca piece) and functionally superior (i.e. I don't get a headache or an overwhelming feeling of confusion when visiting your homepage).

    Btw if you would like the ACA video I have a digitally recorded version I can send. It is missing the first few seconds where tracy introduces the piece.

  4. Thanks Cameron, much appreciated. The version they posted on their website is good for now but if we do work out we need a better quality version I'll let you know. Thanks again.