Language barriers are falling down

20% of the visitors to Shoes of Prey have their browsers set to languages other than English. And no doubt that figure would be higher if our website was translated into other languages (more on that to come). But how do we support customers who don't speak English?

Enter Google Translate. Paz from Spain wrote in, in Spanish, suggesting that he'd like to see Shoes of Prey translated into Spanish. 5 years ago I wouldn't have been able to even read his email, let alone reply, let alone explain how to translate shoesofprey.com into Spanish for him. Using Google Translate, here's my reply:



And using Google Translate to write it:



And with amazing things like the following translation in Google Goggles on the way, the language barriers to doing business are no doubt going to continue to fall. I'm looking forward to Google Goggles being available in Chinese so I can use it when we travel to China!