Friday, March 5, 2010

Brilliant Use of Twitter - BestBuy Twelpforce

My marketing friend Matt Newell was telling me about BestBuy and their 'Twelpforce' and it's a brilliant use of Twitter!

BestBuy employees will answer any tech related questions sent to the @twelpforce Twitter account. And even better for BestBuy, their employees are happy to answer these questions in their own time! I guess this taps into the human desire to be seen as knowledgeable and an expert, because BestBuy employees are going home, logging into Twitter and answering customer questions.

BestBuy have made some pretty good ads promoting the service too:


  1. Wow, that its such a great idea!!!! I am going to keep that in mind for future marketing!!! Thanks.

    BTW, I have been following your blog for some time now, and I must say your experiences are always exciting.

  2. Thanks Emily, glad you found this post and the blog interesting. :) I liked your post about compliments, I feel the same way so thanks for yours!

    I hope the business degree is coming along well.