Monday, February 22, 2010
Based on our offline retail experience to date, when customers physically get to see and touch our shoes they are 10 times more likely to make a purchase than a customer who only visits our website.
From our discussions with these customers part of the reason is that they get a much better understanding of the quality of the shoes when they see them in person. And at our price point that's important.
When I last visited our workshops I took some photos of the shoes being made and we've put this together to tell the story of how the shoes are made.
At the moment the link to this page is hidden away in our FAQs so I'd love to hear people's thoughts on this. Do the photos and the story assist in getting the quality message across?
Posted by Michael Fox at 9:21 AM