Saturday, January 16, 2010

Shoes of Prey for Valentine's Day - we'd love your thoughts.

In the lead up to Christmas we launched Shoes of Prey gift certificates and they sold really well. They've been popular as birthday gifts too.

Valentine's Day is approaching and according to Google Insights for Search, people are already searching for 'valentines day ideas'. What better way to say I love you than to give your lady friend the opportunity to design her own shoes which will then be handmade and delivered to her beautiful feet?!

We'd love your thoughts on ways to get this message out there. This is still a draft but in the next few days we're planning to put together the following ads which we'll run on the Google content network, targeting males visiting sports websites:

Ad for tennis websites. An animated ad:
1. Animation of someone serving. Text says 'Ace this valentine's day'
2. Animation of the shoe designer. Text says 'Let her design her own shoes'
3. Animation of designed shoe fades into a photo of a finished shoe. Text says 'with a gift voucher from Shoes of Prey.
4. Shoes of Prey logo fades in. Text says 'As seen in Marie Claire Feb 2010. Order online now.'

Soccer and Rugby websites: An animated ad:
1. Animation of someone scoring a try / kicking a goal. Text says 'Score this valentine's day'
2, 3 & 4 same as above.

Cricket websites: An animated ad:
1. Animation of a wicket keeper taking the bails off. Text says: 'Stumped this valentine's day?'
2, 3 & 4 same as above.

What do you think of these ads? What else can we do over the next 4 weeks to get this message out there?

Image Credit.


  1. Why focus on sports sites? Wouldn't it be better to focus on fashion / design sites?

  2. Haha, a very good point! I guess the idea was to try and target males who will be buying valentine's day gifts for their lady friends. Still, we should try fashion/design sites too. If Jodie is anything to go by, women are quite good at dropping hints on what they'd like for gifts. ;)

    Thanks for the suggestion!

  3. Perhaps with targeting males, you could also put together some fun ads to target tech and business sites for nerds & business guys? I like how creative you're getting.

  4. Good thoughts Christine. Yeah, no need to just limit ourselves to sports sites. Thanks!