Part of the problem of running your own business is that you tend to view everything through rose colored glasses. Everything looks perfect because a) it's your own work and b) you have specialised domain knowledge. However this way of viewing the world is incredibly debilitating.
Since we started selling custom women's shoes on our website last year, we've received mountains of enthusiastic feedback. People seem to be genuinely delighted with our website and product. If we had a dollar for every time someone said, "what a great idea!" we could stop selling shoes entirely! However, it's actually the negative feedback that we're craving. We want to take our business to the next level this year so we'd love it if you could give us uncensored feedback about how we are going. What do you think is working? What isn't working, and why? How can we do better?
It goes almost without saying that we're particularly interested to hear from women. If you haven't purchased a pair of shoes yet, why not? If you have, what convinced you? And if you're male, what could we do to prompt you to buy a gift certificate for your lady friend?
Please be blunt. Rude even!