Friday, January 29, 2010
We spend a bit of time each week going through our traffic sources in Google Analytics, and also searching for Shoes of Prey on Google and Twitter to see who's been writing about us. Discussions about Shoes of Prey in forums are a great source of customer feedback, and it's great to join the conversation and answer questions. Reading blog posts and news articles gives us ideas on what's most interesting about our business from a press angle. We've also found our offline retailing and website chat to be a great source of ideas as we get to speak directly to customers. And of course this blog is an amazing source of feedback and ideas.
We've been getting some good coverage this week on European blogs and we came across this post yesterday. Those images of the designed shoe next to the photograph of the shoe are better than anything we've done to promote our concept. Some of the shots highlight the photography colour issues we've been having, particularly with reds and pinks, but most of the photos and designs look great next to each other. We'll be borrowing this idea for some of our future marketing efforts - feedback in the form of other people's blog posts is great!
Any interesting ways you get feedback on your business?
Posted by Michael Fox at 1:53 PM