Friday, November 6, 2009

Shoes of Prey Goes Offline

No, the website hasn't gone down, we thought we'd try our hand at offline retailing! The most common piece of feedback we've received is that people would love to see and touch the shoes, so we thought we'd let people do that. A few months ago Jodie designed 40 pairs of shoes which give a good overview of the style and colour options available on the site. We had the shoes made in a range of sizes that will allow customers to try the shoes on to help us determine their size. We've also made up some leather books so we can show off samples of all our available leathers and we'll have some laptops available so customers can use the website and get designing. Here's where we'll be:

Bondi Markets
This Sunday we'll have a stall at the Bondi Markets in Sydney. The Bondi Markets are a predominantly fashion market and a number of now famous designers including Sass & Bide got their start there. Jodie and I will be manning the 3m x 3m stand (Michael is still in China).

Fashion Weekend Sydney
From Thursday 12 November to Sunday 15 November we'll have a stand at Fashion Weekend in Sydney. At the last Fashion Weekend in May over 13,000 fashion loving women came to Fashion Weekend to watch live fashion shows and shop at over 100 designer stands. We'll have a 5m x 2m stand right near the Cafe which should be a great location to show off our shoes. Thanks to Elaine for first suggesting Fashion Weekend to us and thanks to Rafe and Amelia for using their contacts to help us get a last minute spot. Rafe and Amelia will be joining Jodie, Mike and Hazel to help out on the stand over the weekend.

If all goes well we're hoping to continue with a semi-regular stand at the Bondi Markets and we might also explore opportunities to do a pop-up store.


  1. Just curious, how did you go with the offline opportunities? Worth continuing from a profile and/or sales point of view?

  2. Hi Joyce, these events worked reasonably well. Bondi Markets was good early on from a profile point of view and could be worth your while doing. We're still undecided on a Shoes of Prey store, see this post for an update: Our even more up to date thought is that we'll rent a nice office and set up a show room in there rather than a traditional retail store.