Guest post on the Amplify blog

When I worked at Google one of the search engine marketing agencies I worked closely with was Amplify and I've kept in contact with them.

I've written a guest post on the Amplify blog detailing some of what we've learnt over the last 9 months. For regular readers of 22michaels it will be a bit of a rehash, but if you're interested you can check the post out here.