"Analysing" Image Credit:
Well, it's been an amazing 24 hours - so much positive feedback, lots of tweeting, over 1800 unique visitors, more than 100 customer accounts created and 100s and 100s of beautiful shoes designed. However we want your frank feedback, even if it stings. We want to make Shoes of Prey awesome, and we can't do that without your help. What do you think we can do to encourage this interest to convert into sales?
We have a couple of theories on what might be holding some of these interested people back.
Theory 1 - Uncertainty
While the feedback on the designer has been very positive, it's a drawing rather than a real image of your shoe. You can design something that looks great on paper, but will it look great in real life? Perhaps customers aren't sure so this holds some of them back from ordering.
1.1 We're super confident that the shoes are amazing in real life so we're changing our returns policy to offer a 100% satisfaction no questions asked gaurantee that you'll love your shoes, or we'll give you your money back.
1.2 Over the coming 2 weeks we're going to be adding a lot more photographs to the gallery to try to show even more examples of what the finished shoes look like.
1.3 Our beta testers are very happy with their shoes and we've asked if they would write testimonials of their designing experience and how they've found their shoes. We'll be putting these up shortly.
Theory 2 - It takes time to decide
There's a huge amount of choice in the designer. We'll soon be adding pointy toes and flats, but even now there are literally millions of possible shoes that can be designed. The site has only been live for 24 hours and women want to play around in the designer for a while before deciding what they want. In our beta tests we found it took people at least a few days and sometimes over a week to decide on their shoes.
If theory 2 is an issue we'll probably lose quite a few customers who might never be able to decide. I've not thought this through enough yet, but we'll want to think of ways to give our customers the confidence that the shoes they've designed look great and that they will be thrilled with the result when they have their design created.
What do you think?