I was reading this article about a great idea to use a simple switch in restaurant washrooms so customers can notify the manager if the washroom needs cleaning. I then noticed a brilliant marketing idea in the comments section from Ryan Johnson of Eichenlaub landscaping.
As a Landscape Contractor in Pittsburgh, PA we do most of our work in well to affluent city neighborhoods. We do all we can to minimize disturbance to neighbors but we sometimes can not avoid, parking in front of neighboring homes, making noise, creating dust, etc. In a recent campaign we send cards to neighbors saying basically “we are working next door, our goal is to minimize the amount of disturbance to you and the environment. If you have any questions or concerns please contact me at…..That's brilliant! I'm thinking through if we could do something similar. We won't do exactly this, but something we could do is notify neighbours of people we send shoes to:
This gives neighbors the opportunity to complain to us before bad mouthing our company to others. Also, we get a fair amount of new work from this, they appreciate the fact that we care enough about neighbors to send this card, and we must really care about our customers. Customers also appreciate the heads up to neighbors.
Hi. We just wanted to let you know that there's probably going to be a bit of noise on your street over the coming weeks. One of your neighbours has designed a pair of stunning handmade shoes which we've just delivered to them. You're likely to hear shouts of 'those shoes are stunning' and 'oh my god, where did you get those shoes?' We apologise in advance for any inconvenience. Our goal is to minimse the impact on you of our shoes, so if this is a serious issue for you please contact me on 1800-xxx-xxx and we'll contact our customer and ask that they only wear the shoes outside at certain times of the day.Perhaps rather than physical neighbours we could do a version for people to pass on to their Facebook friends.
Update: As per the discussion in the comments - our example note is half done in jest, we think doing it like that would be too spammy, but I love what Eichenlaub did and it would be fun to do a tongue in cheek version.