The shoes we can make for our customers are beautiful and it's important for us to show this on our website. I was talking to a friend who's into photography, Christine Knight and she suggested I try making a light box following these instructions. A light box lets you take photos in white light and if you set the light box up right you can create an 'infinity effect' with a pure white background.
So a few weeks ago I visited the local art store and bought three large pieces of white foam board, an A1 piece of white paper and some white tape, all for $40. I already had a good knife and some white lights at home. It took about an hour to cut the foam board and paper into the appropriate size for a pair of shoes and tape it all together. It was kind of cool to build something with my hands, not a lot of opportunity to do that working for a search engine!
Next step was a good photographer, director and camera. Another friend, Cynthia Rouse offered to come around and take some shots of our shoes. She and Jodie worked out some cool shoe layouts and they got photographing:
Then another friend, Juliana Bacmaga retouched the photos. Here are the final shots:
Thanks to everyone who helped!
We're planning have a light box and camera set up at the shoe workshop in Guangzhou so we can photograph every shoe we make. When customers are designing shoes in the shoe designer we'll be able to shoe them photographs of shoes similar to what they've designed.
Do you like the photos?
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