Sunday, May 24, 2009

Shoes Shoes Shoes

Wow, today was a day of full womens shoe immersion.

We visited the supplier we're going to work with (their shoes are fantastic!) and took 452 photos of 226 different shoe styles and variations. Mike's going to trace the shoes from these photos so he can then build the design software on the website.

Our plan is for the design process to be fun and to look and feel like the customer is drawing the shoes. So we won't use photographs in the design software, Mike is going to trace the 452 photos, then cut the traced images into their components so customers can mix, match and modify the parts to create their own drawing of their dream shoe. The one place we'll use photographs is to show the texture and colour of the different leathers customers can choose from. We've taken 2 photos of each shoe because we'll show the user their shoe from 2 different angles.

If the concept works and people buy our shoes, down the track we'd like to build 3D models of all the shoes, but that's going to be a lot harder so we'll start simple and take it from there.

What do you think about that plan for the design software?


  1. Nice plan, now show us the shoes! :)

  2. Haha, thanks for your enthusiasm Ell! We'll certainly update the blog when the shoes are available (hopefully in 2-3 mths time) but also feel free to sign up to our mailing list at :D

  3. I kind of get the idea, though I do find it a little confusing how you're shoes will have parts. Surely only certain parts of a shoe fit together without becoming a monstrosity?

    PS: If you need super flash kids don't forget to give us a hoy!

  4. I think you're right Tarwin. It shouldn't be too hard to define which parts can be combined reasonably. Although, it's just going to be time consuming to come up with all that data, given how many combinations we have.

    The issue is important when you change the heel height. Certain variations won't be possible depending on the "difficulty" associated with making the heel.

    Am trying to learn AS3 as we speak. I've got a very basic prototype working - but heaps of work still to go.

    I'll probably hit you up at some point for some advice, as you probably have the craziest Flash skillz I've seen! :)